HealthyWage paying 'Pokemon Go' players for walking while playing

(Source: HealthyWage Press Release/Anne Gold) 

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Chances are you've probably heard about "Pokemon Go," well the weight-loss wagering industry pioneer, HealthyWage, announced its newest cash prize-driven fitness challenge. The challenge is called, "Summertime Stepping." The program uses monetary awards to promote fitness and reward participants who take more steps while playing the game.

Co-Founder David Roddenberry had this to say  about the event:
(Quote Source from the Press Release):
“Game players are joining our new ‘Summertime Stepping Challenge as a way to get paid while playing." This initiative is a fantastic complement to our roster of evidence-based, highly effective team and personal fitness challenges—most of which leverage the power of ‘social norms feedback’ and other key behavioral economics principles.
Participants in HealthyWage's Summertime Stepping Challenge will pay $30 each to participate, which is pooled in a collective pot. Also during registration, participants will connect their fitness tracker, to get  a baseline step count. Users can use any fitness tracker like a Fitbit. 

The goal of participants will be to increase their baseline steps by 20% during the challenge, which runs from August 1 to August 30, 2016. Each participants who does hit their 20% goal will win the challenge and receives an equal share split of the money collected, less than 25% that HealthyWage retains for administering the challenge. 

Participants in the Summertime Stepping Challenge also receive motivational tips and support from former contestants from NBC's "Biggest Loser." So there will be an upwards of 13 former "Bigger Loser" contestants that will be participating in the initiative. Participates can pick their favorite coach. HealthyWage will also award a prize to the top coach in the challenge- the person with the largest team! 

So for those who are interested in the HealthyWage Summertime Stepping Challenge can pre-register online at